Released on: November 20, 2007, 2:14 am

Press Release Author: Ron Geskey

Industry: Small Business

Press Release Summary: There is a new web site in town, www.GrowMarketShare.Biz,
which can help small business owners and other marketers maximize holiday sales and
profits. The site currently offers autographed copies of Ron Geskey's new book,
"David vs. Goliath


Press Release Body: Rochester,MI,(20,NOV, 2007)--Guerrilla Media Buying for Small
Business, A New Way to Win." "David vs. Goliath" is a how-to manual describing how
businesses can improve financial performance by skyrocketing Share of Voice without
spending more in marketing.For many businesses, the approaching holiday period is
make or break time for the year. Here is some help.Available at
www.GrowMarketShare.Biz.

Ron Geskey's new book, "David vs. Goliath: Guerrilla Media Buying for Small
Business, A New Way to Win,"David vs. Goliath" is a how-to manual describing how
businesses can increase sales and profitability by simply improving media
effectiveness and share of voice. For a limited time, the site offers autographed
copies of Geskey's book.

According to Geskey, the fact that some businesses get a lot more bang for the
advertising buck than other businesses because they are more familiar with
techniques of making media decisions and negotiations. Clearly, any business that is
able to get 50-200% more advertising per dollar has a huge competitive advantage
over those who get taken to the cleaners by silver-tongued media sellers.

The author says that readers of "David vs. Goliath" will learn:

* How to increase your customer base, market share, and profit margins with no
increase in marketing budgets
* How to potentially double or triple your Share of Voice--without spending more
* How to AUTOMATICALLY increase your media buying power by nearly 20%
* How to buy newspaper ads at 20 cents on the dollar
* How to buy TV and radio schedules at 50-75% off rate card
* How to develop a negotiation STRATEGY which will get you significantly more
exposure per dollar spent
* How and why you must always have a pre-planned Plan B in negotiations with media
sellers
*How to use the Road Less Traveled (non traditional Guerilla media buying channels)
to buy media for pennies on the dollar
* How and when to use hundreds of Guerrilla strategies and tactics to increase your
visibility and media effectiveness, and much, much more.

In summary, can a small business ever hope to successfully compete with a larger
company? "David vs. Goliath" teaches a small business owner secret of tangibly
increasing sales and profitability by stealing market share against larger
competitors. The book is available at amazon.com and at www.GrowMarketShare.biz.
Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/)
The author, Ron Geskey, has over 30 years of experience in advertising and media
management at several of the largest and best agencies in th3e world. He also has a
master's degree, doctoral work, and executive education from Northwestern, Wharton
Business School and Michigan State.


Contact:

Ron Geskey
2020:Marketing Communications LLC
P.O. 82476
Rochester, MI
Ph. 248-894-1151
Marketing2020@aol.com
Web Site: www.growmarketshare.biz



Web Site: http://www.growmarketshare.biz

Contact Details: Ron Geskey
2020:Marketing Communications LLC
P.O. 82476
Rochester, MI
Ph. 248-894-1151
Marketing2020@aol.com
Web Site: www.growmarketshare.biz